IAM Worldwide proudly introduces BINI, the Philippines’ "Nation’s Girl Group," as the newest brand ambassadors for Amazing Choco Barley.
The partnership was unveiled during the opening night of the "BINIverse World Tour 2025" at the sold-out Philippine Arena, where 55,000 fans celebrated this exciting collaboration.
A Perfect Blend of Music and Wellness
BINI, an eight-member girl group under Star Music, has captivated audiences since their debut on June 11, 2020.
Comprising Aiah, Colet, Gwen, Jhoanna, Maloi, Mikha, Stacey, and Sheena, BINI is known for their infectious energy and hit songs like Pantropiko, Salamin, Karera, Na Na Na, I Feel Good, and Born to Win.
With their latest track, Cherry on Top, topping charts, their partnership with Amazing Choco Barley is a natural fit—combining youthful energy with a product that’s both healthy and indulgent.
A Partnership Rooted in Shared Values
IAM Worldwide Co-Founder and President Allen Marvin Eder emphasized the authenticity of this collaboration, stating, "The girls and their families were already fans of Amazing Choco Barley. They noticed how it boosted their energy during their hectic schedules. We’re thrilled to have BINI represent this delicious and nutritious drink."
Co-Founder and Vice President Aika Lorraine Uy highlighted the brand’s strategic vision: The addition of BINI to our roster of ambassadors reflects IAM Worldwide’s strategic focus on engaging younger audiences and aligning with personalities who embody vibrancy, confidence, and a zest for life.”
BINI: Advocates for a Healthy Lifestyle
BINI expressed their excitement about the collaboration.
Sheena, the group’s main dancer, shared, Salamat sa Amazing Choco Barley, nabibigyan kami ng extra energy. Bukod sa masarap at refreshing, it helps us stay healthy despite our busy schedules.”
Gwen, known for her meticulous research, endorsed the product’s benefits: “After researching, I found IAM Worldwide’s Amazing Choco Barley to be the best option for a healthy chocolate drink. I even bought some for my parents and encouraged all BLOOMs to try it as part of their daily routine.
Aiah added, “Choco Barley is my favorite. I drink it every day—it’s delicious, boosts my energy, and makes me feel great.”
For BLOOMs and health-conscious Filipinos, the "IAM BINI" campaign is an invitation to a healthier lifestyle—one delicious sip at a time.
Follow IAM Worldwide’s official social media accounts (@iamworldwideofficial) on Facebook and Instagram or visit https://iam-worldwide.com for updates on BINI’s activities and the campaign’s progress.
