Dazzle Me, a beauty, cosmetics, and personal care brand, has announced the end of its partnership with actress Maris Racal.
The announcement came just months after Maris was launched as the brand ambassador for the company.
In a statement posted on Instagram and Facebook on Thursday, December 5, Dazzle Me shared that the decision was not an easy one but was necessary to uphold the brand's values.
"At Dazzle Me, we have always been about inclusivity, authenticity, and making the right choices even when they're tough or uncomfortable. These values are at the heart of the brand and in everything we do," the statement read.
The company added, "After thoughtful consideration, we have made the difficult decision to end our partnership with Maris Racal. Working with her has been an amazing journey – her energy, humor, and authenticity resonated deeply with our vision of a bold and inspiring Gen Z icon."
Despite the split, Dazzle Me urged the public to maintain kindness and empathy online.
"However, we determined that moving in a different direction is necessary to remain consistent with the principles that guide our brand," the statement continued.
"As we move forward, may we also take this moment to advocate for kindness and empathy within the online space. Dazzle Me remains dedicated to encouraging everyone to make choices rooted in chosen values and principles."
The brand also thanked its supporters for their understanding and supporting the values that make them "Bold, Boundless, and Beautiful."
Following the announcement, it was noticeable that photos of Maris Racal had been removed from Dazzle Me's social media accounts.
