Swifties, are you ready for it? Spotify is bringing the Taylor Swift experience across Asia, including Manila!
Spotify’s immersive exhibition, “This Is Taylor Swift. A Spotify Playlist Experience,” will showcase the singer-songwriter’s artistry and relive her iconic eras. The best part? The exhibition is designed as a “love letter” to what it means to be a Swiftie. What couldn’t be more enchanting than that?
“Designed as a “love letter” to what it means to be a Taylor Swift fan, the exhibition brings our playlist of the same name to life, with every element reflecting the evolution of Taylor’s artistry—whether reliving her iconic eras, spotting familiar motifs, or taking home a piece of the experience,” Spotify said.
What Can Fans Expect?
Whether you’re a Swiftie or an avid music listener, this music experience will surely be one that will stay with its audiences.
The exhibition will explore Taylor’s discography, chronicling her 11 musical eras. It will feature stunning visuals and fan-favorite tracks that allow visitors to immerse themselves in the depth of her artistry.
Taylor is known for hiding easter eggs, whether it be on music videos, teasers, or song lyrics. Swifties always seem to know what clues to find. With that, Spotify is giving it their all. Fans are in for a treat because a magical space for Taylor’s gut-wrenching, dreamy, and relatable lyrics will have its own space in the event.
Attendees will receive a limited-edition keychain after the event, that gives easy access to Taylor’s discography.
“This Is Taylor Swift. A Spotify Playlist Experience” will come to life in Manila, from February 21 to 23, 2025.
Spotify will also bring the exhibition to Jakarta, Indonesia and Seoul, South Korea.
Connecting Global Artists to Fans
Gautam Talwar, Spotify’s General Manager for Asia Pacific, stated that the exhibition “represents Spotify’s commitment to connecting Asian fans with global superstars like Taylor Swift and creative innovative, interactive experiences that deepen the connection between artists and their fans.”
“Swifties are some of the most passionate fans in the world, and this experiential event is a celebration of them—allowing them to connect to each other through their shared love of Taylor,” he added.
As the audio platform’s top global artist for a second time, Taylor Swift’s immense impact in Asian countries is truly undeniable.
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