Global pop group HORI7ON has been appointed as the brand ambassadors for JBL Philippines, marking their first major endorsement deal since their debut.
Photo courtesy: MLD Entertainment
This collaboration with the global speaker brand signifies a monumental step for the group as they continue their rise on the global stage.
MLD Entertainment, the group's agency, confirmed that members Vinci, Kim, Kyler, Reyster, Winston, Jeromy, and Marcus attended the "JBL Legendary Sound, Epic Moments" event in Cebu, Philippines, on July 2nd. This event marked the official announcement of their ambassadorship.
Photo courtesy: MLD Entertainment
During the event, HORI7ON expressed their excitement and honor in being chosen as JBL Philippines' new faces.
"We are delighted and honored to collaborate with a high-quality brand like JBL. As a group of people who love music, we believe this is a perfect partnership. We look forward to the upcoming exciting and thrilling opportunities with JBL, so please stay tuned," the group stated.
The appointment ceremony included an official contract signing and performances by HORI7ON, showcasing their latest hits "LUCKY" and "SIX7EEN." The group’s powerful energy and synergy with JBL were evident as they captivated the audience with their dynamic performances.
This ambassadorship is a significant milestone for HORI7ON, highlighting their growing influence in both Korea and the Philippines. Their appointment as JBL ambassadors is expected to open numerous opportunities and enhance their global reach.