MANILA – The Department of Trade and Industry (DTI) is empowering micro, small, and medium enterprises (MSMEs), particularly sari-sari stores in the Philippines, through digitalization and sustainable business practices.
In a statement, the DTI announced the successful launching of its pilot run of “Tindahan Mo, e-Level Up Mo! program on Wednesday (26 June 2024), with its first module expecting to bring small business owners a step closer to “empowering MSMEs and driving inclusive growth.”
Through these program modules, we aim to equip sari-sari store owners with the essential skills and knowledge they need to thrive in the digital age, enhance their operations, and contribute significantly to our nation’s economic progress,” said DTI Secretary Fred Pascual.
“We believe that every sari-sari store plays a vital role in sustaining Filipino families and communities. By working together, we can elevate these micro businesses and pave the way for a Bagong Pilipinas where all MSMEs are thriving contributors to national development,” he added.
According to the DTI, the first module titled “e-level Up and Negosyo” leveraged digital technologies and solutions to increase efficiency and competitiveness of sari-sari store operations.”
Also, part of the module is on how to set up a cashless payment system, and how to establish digital services like cash-in and bills payment using various e-wallets, DTI added.
(Photo courtesy of DTI)
Meanwhile, DTI confirms that the program also includes four upcoming modules covering various topics:
• “e-Level Up ang Online Marketing” - Equips participants with strategies to reach new customers and expand their online presence through digital tools (July 24);
• “e-Level Up ang Puhunan” - Explores digital products to manage finances and grow business capital (August 28);
• “e-Level Up ang Paninda” - Optimizes product selection and caters to customer needs through digital applications (September 25); and
• “e-Level Up ang Operations” - Streamlines daily tasks and maximizes efficiency through digital solutions (October 23).
Aside from the modules, the DTI mentioned that the program offers a comprehensive range of support from the agency, including business name registration process and relevant consumer protection policies.
Sari-sari store owners can participate in the webinars by tuning in to the DTI Philippines Facebook page (fb.com/groups/tmelm) and YouTube channel. Alternatively, they can visit their nearest DTI Negosyo Centers to join the livestream.
MSMEs play a crucial role in the Philippine economy, accounting for over 90% of businesses and employing millions of Filipinos. Sari-sari stores, with over 1.3 million establishments nationwide, serve as essential pillars of communities, providing daily necessities to a vast majority of the population, DTI emphasized.
