The last episode in the three-part primer for Aliwan Fiesta 2024 was aired on Thursday and delved into the fascinating nature of its origins—dance, storytelling, and the testament of the Bayanihan culture.
It was hosted by DJ Rico Panyero from Yes! Fm, and DJ Shai from Easy Rock Manila. To narrate the event’s roots, Ms. Ellen Fullido, the Vice President for Human Resources at MBC Media Group, was invited to recount the years before the advent of the first Aliwan Fiesta.
The Idea that Started it All
She recalled how the idea came about when they saw potential in bringing certain festivals to the metro. Since not everyone could annually afford to travel from place to place, the thought of having a festival for all festivals was suggested; Envisioning how exhilarating it would be to witness a grand parade of festivities all in one place, coming from various provinces in the country.
The festival doesn’t just boast the rich tapestry of one’s culture but rather weaves together a distinct characteristic that only great storytellers could exude. With that, the idea of Aliwan Fiesta was conceived.
They then coordinated with the Cultural Center of the Philippines (CCP) and the Department of Tourism (DOT) to follow through with their plans.
Pagbati ng Kapayapaan
When asked about her most unforgettable moment in the years she spent coordinating and planning the fiesta, Ms. Fullido began to tell how the parade and floats showcased were merely the tip of the iceberg. If someone takes a closer look and willingly listens to the message being told, they’d understand and see where these groups are coming from.
In those rare occasions such as the time of turmoil in Maguindanao, their contestants fought their way to arrive at the fiesta. While it was evident that they came from remote areas in the region, their dedication proved people wrong of their misconceptions.
“Kami po ang tribo mula Maguindanao, bumabati ng kapayapaan (We are the tribe from Maguindanao, and we are wishing you peace),” these words, according to Ms. Fullido, stuck with her as the group began to perform.
At that time, people had prejudice over Maguindanaoans because of the Abu Sayyaf adductions. Many labeled them as kidnappers, and their home was considered a haven for the bandits. But through their performance, people were able to see that the concept surrounding them were wrong. That they, as citizens of the country, are also deserving of the chance to be as a peace-loving province despite the ongoing chaos.
Where it All Intersects
One of the most sought-after events is the grand parade, where participants highlight their culture and heritage through float decorations and street dances. The parade is painted with vibrant hues, beckoning for the crowd to see for themselves the testament of Bayanihan culture. Customs are shown, traditions are honored, and choreographies are enhanced; blending cultural and contemporary moves.
They are judged, not just for the designs and creativity of each float, but also for the quality and workmanship. When customs are intertwined, passersby would stop to record the spectacle happening before them. This, according to Ms. Fullido’s words, proved that people were awed by it.
The interview continued by explaining the mechanics of the program, especially the “Hall of Fame”. According to her, groups that won for three consecutive years for the street dance and float parade would be put in the hall of fame. However, it is required that they take a two-year break after to give way for other participants. They are allowed to make guest performances, but not compete until the end of their two-year break.
For the street dance, special awards would be given such as, Pride of Place, Best in Costume, and Best in Musical Accompaniment. And the grand winner would receive P1.5 million.
As for the float parade, the grand winner would receive a total of P750,000.
Runners-up of both the parade and street dance would be receiving a cash prize.
In addition to that, the organizers also consider the safety and security of both its contestants and audience.
Aliwan Fiesta is now considered the festival of champions for its continuous showcase of rich culture and vibrant colors each year.
So, to those that are interested in witnessing the culmination of the Filipino essence and spirit, “Makiisa, Makisaya, Pista’y narito na!”
