Another milestone for our MAHALIMA!
On Sunday, P-Pop Kings SB19 officially announced that they have launched their own company, 1Z Entertainment.
During the group’s live session on its official YouTube channel, the all-boy group consisting of Joshua, Pablo, Stell, Ken, and Justin delivered the exciting news to their fans—the A’TINs.
Josh started off the news by telling the viewers about the developments they have with their company.
“We are very excited to share with all of you a few developments we have with our company, 1Z Entertainment,” he said.
With such exciting news, Justin explained that they already have their company established, and now it is ready to officially debut.
“We’re just unveiling ‘yong identity ni 1Z, the 1Z Entertainment’s logo na i-e-explain ng aming CEO na si Pablo,” he explained as he pointed out the group’s leader, Pablo, as the chief executive officer of the company.
Pablo explained the background story of 1Z Entertainment and how the company was brought about.
“Five years ago, when SB19 was just starting, together we had a dream. That dream was to have Filipino music, Filipino talent, and the whole Filipino culture pinned onto the world map,” he discussed.
Sobrang laking pangarap noon para sa amin, and we felt like a lot of people din na nakapaligid sa amin; they think that the dream was so big that they feel like we couldn't achieve it," he continued.
SB19’s leader went on to say that they want to challenge everything that they see in the industry, explaining that they want to give their all and be hands-on in everything they do for the group.
Pablo added that they just want to focus on their goal and the vision they see for the group’s future.
Moreover, Pablo shared that it took all their might to take a step forward when they got the chance to build 1Z Entertainment.
1Z Entertainment logo explained
The logo being discussed shows the letter “Z” being recomposed through the three elements: pillar, breaking the norm, and equilibrium.
On the first element, the image of a strong pillar showing the letter Z is the symbol for supporting its artists.
The extended diagonal implies breaking the norms and providing space for the artists’ growth.
The equilibrium symbol shows the harmonious relationship between the artists, partners, team, advocates, and supporters.
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1Z Entertainment's meaning as a whole
Also, the name "1Z,” according to Pablo, is a play on the word "zone,” which is their dojo in working on themselves and their talents, and “in the zone” is putting their 100% into everything they do.
“In breaking norms, we see the new standard of Filipino artists unfold,” the leader and CEO of 1Z stated.
“To be able to achieve this, it is our mission at 1Z Entertainment to hone breakthrough artists who express their limitless creativity and passion through groundbreaking music, arts, and entertainment in an ecosystem that we call the zone,” he continued.
1Z Entertainment’s foundation is anchored upon creativity, integrity, growth, innovation, and quality, as the group put their hearts and minds into the mentioned core values as artists.
“And now, we’re breaking our own limits to take on the responsibility of pushing this movement—not only as SB19 but as industry shakers in general,” the statement ended.
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SB19's "half a decade" anniversary fanmeet
Additionally, the group announced that they will be holding a fanmeet this month to celebrate their fifth-year anniversary, to be held at the Smart Araneta Coliseum on October 28.
The group SB19 debuted in 2018 under the management of ShowBT Philippines and established their name with their hit songs Go Up, What, Bazinga, WYAT, MAPA, and Gento, among others.
It recently ended their “PAGTATAG! "world tour and announced that it will have an Asian leg.
