Albay 2nd District Rep. Jose Ma. 'Joey' Salceda on Sunday said DBB Philippines, the advertising agency contracted by the Department of Tourism (DOT), did &ldquo;lousy work&rdquo; in the &lsquo;Love The Philippines&rsquo; tourism video.
He made the statement after the ad agency <a href="https://www.dzrh.com.ph/post/ddb-ph-apologizes-for-using-stock-footage-in-'love-the-philippines'-video" target="_blank" rel="noopener">admitted and apologized </a>for using non-original videos or foreign stock footage in the campaign video.
&ldquo;The whole mess with the contractor using stock in the promotional video proves my earliest point about the DOT either apologizing to Albay, or firing the consultant,&rdquo; Salceda said.
&ldquo;Clearly, the exclusion of Mayon and other tourist attractions intrinsic to the Philippine brand was just a symptom of "trabahong tamad" that is now evident to everyone,&rdquo; he added.
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The Albay lawmaker also hit the ad agency for saying that the first campaign video was just a &ldquo;mood video to excite internal stakeholders&rdquo;.
&ldquo;For something critical as an entire country's image, you don't "set the mood" with plagiarism,&rdquo; Salceda pointed out.
He said there&rsquo;s nothing wrong in wanting the country&rsquo;s brand to reflect its own identity and aspirations.
Salceda refused to comment about the DOT&rsquo;s new branding itself, saying that it is still too early to say that <a href="https://www.dzrh.com.ph/post/dot-launches-ph's-new-slogan-to-bolster-tourism" target="_blank" rel="noopener">the new slogan </a>will work.
Earlier, the Albay lawmaker first expressed his disappointment with DOT Secretary Christina Frasco for the non-exclusion of the majestic Mount Mayon in the &lsquo;Love The Philippines&rsquo; tourism video.&nbsp;
Salceda first said that exclusion could affect the province&rsquo;s tourism industry, particularly thousands of Albayano families who are making a living.
But DOT&nbsp;Secretary Cristina Frasco clarified that&nbsp;<a href="https://www.dzrh.com.ph/post/'no-intention-to-exclude'-frasco-reacts-to-joey-salceda's-comment" target="_blank" rel="noopener">there was no intention </a>to exclude Mayon Volcano.

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‘Trabahong tamad’ Salceda hits Ad agency for using stock footage in DOT promo video