PANTONE is taking inspiration from the warmth and rich qualities of brown hues in the coming year. Pulling away from 2024’s vibrant Peach Fuzz, in 2025, the color of the year is all about answering one's desire for comfort.

The distinct hue selected for 2025 is PANTONE 17-1230 Mocha Mousse.

According to the Color Institute, the color embodies a kind of sophisticated and earthly elegance that can be applied to various aesthetics.

“Authentic and approachable, rich and indulgent, PANTONE 17-1230 Mocha Mousse is the perfect hue for “me moments”–however you define them,” PANTONE said.