The announcement was made by the Miss Universe Organization, which expressed strong confidence in Theilvig’s leadership.

“We are thrilled to announce Victoria as the new franchisee of Miss Universe Denmark. She embodies everything a true queen represents: grace, kindness, humility, and beauty with a purpose,” the organization said in a statement, adding that her journey continues to inspire.

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Theilvig, who rose to international prominence after her historic win, is now tasked with overseeing the selection, training, and development of future Danish representatives to the Miss Universe competition.

The move follows a growing trend of former titleholders taking on leadership roles within national pageant organizations, aiming to elevate standards, mentorship, and performance of future candidates.

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With her experience on the global stage and her strong advocacy, pageant fans expect Theilvig to bring renewed direction, mentorship, and competitiveness to Denmark’s future candidates, as she leads what the organization describes as a “new chapter” for the franchise.