Manila Broadcasting Company (MBC) will be migrating to the new MEASAT-3d satellite of MEASAT Global Berhad, Malaysia’s premier satellite operator.

This development makes MBC the first media organization in the country to broadcast through MEASAT's latest state-of-the-art satellite.

In a statement, MBC President Ruperto Nicdao Jr. said a satellite service provider that is “technologically advanced, reliable and flexible” is important for the company’s broadcast services.

“Through this migration to MEASAT-3d combined with a new uplink antenna built with MEASAT’s support at our newly renovated studio facility, our position is now further strengthened,“ he said.

Nicdao Jr. said MEASAT has been an excellent partner for the past years and was a great help amidst the challenges of rebuilding MBC’s studio.

“[W]e are most pleased to extend and expand our professional relationship with them,“ he added.

MEASAT Chief Commercial Officer Ganendra Selvaraj has welcomed MBC, who he said was one of their long-standing customers, onboard MEASAT-3d.

MBC has been broadcasting on MEASAT-2 satellite since 2001 and it is working with MEASAT “through thick and thin“, he said.

Selvaraj shared that when fire hit MBC two years ago, they immediately extended support through their “MEASAT Teleport and Broadcast Centre (“MTBC”) uplink for almost a year while MBC rebuilt their main studio.“

In 2019, MBC’s headquarters caught fire and it damaged the studio booths of five radio stations and RHTV.

“This latest migration further strengthens MBC’s broadcast services via MEASAT through their broadcast facility in Manila,“ he added.

MBC is the leading news and entertainment station in the Philippines, and the largest broadcast network in Asia, with over 200 stations throughout the Philippines archipelago.

It operates six AM and FM networks – DZRH, 90.7 Love Radio, 101.1 Yes The Best, 96.3 Easy Rock, Aksyon Radyo, and Radyo Natin.