The Marcos administration has launched the Bagong Pilipinas campaign, a brand that reflects its governance and leadership.
The new brand was stipulated under Memorandum Circular No. 24 released by&nbsp;Malaca&ntilde;ang on Saturday, July 16.&nbsp;
Under the order, Malaca&ntilde;ang said the 'Bagong Pilipinas'&nbsp; will be part of the national government's branding communication strategy.
"Bagong Pilipinas is characterized by a principled, accountable, and dependable government reinforced by unified institutions of society, whose common objective is to realize the goals and aspirations of every Filipino," it said.&nbsp;
Malaca&ntilde;ang directed all government agencies and instrumentalities, including government-owned and controlled corporations (GOCCs), state universities, and colleges (SUCs) to adopt Bagong Pilipinas brand in all their projects, programs, and activities.
The Bagong Pilipinas brand campaign has a new logo.
The design has a weave in the colors of blue and red. Inside the weave is the sun and stars ingrained in the country's national flag.
<a href="https://www.officialgazette.gov.ph/downloads/2023/07jul/20230703-MC-24-FRM.pdf" target="_blank" rel="noopener">Memorandum No. 24 </a>was signed by Executive Secretary Lucas Bersamin for President Ferdinand 'Bongbong' Marcos Jr.
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Marcos admin launches Bagong Pilipinas brand campaign