The Marcos administration has launched the Bagong Pilipinas campaign, a brand that reflects its governance and leadership.
The new brand was stipulated under Memorandum Circular No. 24 released by Malacañang on Saturday, July 16.
Under the order, Malacañang said the 'Bagong Pilipinas' will be part of the national government's branding communication strategy.
"Bagong Pilipinas is characterized by a principled, accountable, and dependable government reinforced by unified institutions of society, whose common objective is to realize the goals and aspirations of every Filipino," it said.
Malacañang directed all government agencies and instrumentalities, including government-owned and controlled corporations (GOCCs), state universities, and colleges (SUCs) to adopt Bagong Pilipinas brand in all their projects, programs, and activities.
The Bagong Pilipinas brand campaign has a new logo.
The design has a weave in the colors of blue and red. Inside the weave is the sun and stars ingrained in the country's national flag.
Memorandum No. 24 was signed by Executive Secretary Lucas Bersamin for President Ferdinand 'Bongbong' Marcos Jr.
