The National Government is working on advocating the skills and talents of Filipino workers around the world, according to the Office of Presidential Adviser on Creative Communications (OPACC).

OPACC Secretary Paul Soriano said that they are launching a ‘a country branding campaign’ with an aim to boost the spirit of Filipinos working abroad.

The statement came after an advertisement was shown on a London bus, during the coronation of King Charles III, wherein a Filipino-British nurse named May Parsons was featured and was misinterpreted as part of the Philippines’ tourism campaign.

In the ad, Parson was holding a syringe and had a tagline of “A Filipina. We Give the World Our Best. The Philippines.”

Soriano said that OPACC wants to clear the confusion and clarify that it was not meant, in any way, to promote the country’s tourist destinations.

OPACC has shown video commercials with stories of different Filipinos working in various countries with a story of a Filipina caregiver in Uk named Char and a barista in Italy.

Soriano explained that through the country’s branding campaign, the objective is to raise the spirit of Overseas Filipino Workers (OFWs) and honor them for the values that make Filipinos standout at their chosen field, wherever they go and whatever they do.

They deserve this, Soriano added.

The campaign was ‘let the whole world know how good, compassionate and competent Filipinos are’.

Together with the Department of Tourism, Soriano is in talks with other government agencies to start their own versions of the ‘best branding’.