"Being in the same family as MJ and so many other names synonymous with greatness - I want to be a part of that. Being in the Jordan Brand family motivates me because I know I’m joining something special," Ravena said.
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On Instagram, Ravena expressed his gratitude for being the newest part of the Jordan Brand family.
"I’m very fortunate to have a great support system. My parents, my friends, my teammates and the fans. In basketball, that’s all you need," he wrote.
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Ravena rose to fame following his impressive basketball stint since high school days in Ateneo de Manila where he won two titles and two Most Valuable Player awards. In 2017, he was drafted second overall pick in the PBA Draft by the NLEX Road Warriors.
"We're inspired by Manila's basketball culture, and are thrilled to welcome our first Filipino athlete to the Jordan family," Jordan Brand president Craig Williams said in a statement.
"Basketball has a powerful influence on youth culture around the globe, and Kiefer can inspire future generations of ballers to make an impact in their hometowns and beyond," he added.
"We are united by a shared love for the game, and Kiefer – a two-time UAAP MVP and champion – represents the passion and love for basketball that you see all over the Philippines," Williams continued.
Ravena joins a roster of stars who endorses the brand including Luka Dončić of the Dallas Mavericks, Bam Adebayo of the Miami Heat, Zion Williamson of the New Orleans Pelicans, and Chris Paul of the Phoenix Suns.
WNBA players Jordin Canada, Te'a Cooper, Satou Sabally, and Chennedy Carter are also part of the roster.
