Health and wellness company IAM Worldwide has announced South Korean actor Song Joong-Ki as its newest brand ambassador, marking the Hallyu star’s first official brand partnership in the Philippines.
Song, known for his roles in hit dramas such as Descendants of the Sun, Vincenzo, and Reborn Rich, has built a strong global fan base, particularly among Filipino K-drama enthusiasts. He is currently filming his upcoming series, My Youth, about a former child actor reconnecting with a long-lost love.
IAM Worldwide President and Founder Allen Marvin Eder expressed excitement over the collaboration, calling Song the perfect representative for the brand’s mission.
“IAM Worldwide is honored to have Song Joong-Ki as our 2025 headliner. His illustrious career and personal values align perfectly with our brand's vision and mission,” Eder said.
Meanwhile, Vice President and Founder Aika Lorraine Uy echoed the sentiment, emphasizing the impact Song’s influence will have on Filipino consumers.
“We believe that his influence and dedication will inspire many Filipinos to pursue their aspirations to not just excel in life but also to embrace a healthier, more fulfilling lifestyle,” said Uy.
General Manager and Founder Joanna Mañego added that his commitment to excellence mirrors IAM Worldwide’s dedication to empowering people to achieve their dreams.
“Known for his versatility and commitment to his craft, Song Joong-Ki embodies the very essence of IAM Worldwide’s mission to inspire and empower individuals to achieve their dreams and overcome the impossible,” Mañego added.
The partnership will be at the center of the “IAM Song Joong-Ki” campaign, promoting the company’s flagship products, including Amazing Pure Organic Barley, Amazing Slim Caffe Macchiato, and Amazing Choco Barley.
The announcement has already generated excitement among Filipino fans, who are expected to play a key role in the campaign’s success.
“I am thrilled to be part of the IAM Worldwide family. I have always admired the Filipino spirit, their warmth and hospitality. This partnership allows me to connect more deeply with my Filipino fans. I truly appreciate IAM Worldwide for this opportunity,” Song said.
