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Halal products generate PHP25 million during IFEX PH 2024 – DTI
Halal products generate PHP25 million during IFEX PH 2024 – DTI
Halal products generate PHP25 million during IFEX PH 2024 – DTI
by Karen Ow-Yong20 May 2024
Photo courtesy of Department of Trade and Industry (DTI) and International Food Expo (IFEX) Philippines.

MANILA – The Department of Trade and Industry (DTI), through its Halal Industry Development-Program Management Office (HID-PMO) produced PHP25 million in “actual and under negotiation sales” at the recently concluded International Food Expo (IFEX) Philippines, held last May 10-12, 2024 at the World Trade Center in Pasay City.

In a statement, DTI Undersecretary Carol Sanchez said that the amount generated shows that it is important to support the Halal sector as it will help in achieving inclusive growth and national development.

“I commend the HID-PMO for their hard work and dedication in uplifting our fast-rising Halal industry. We are optimistic that Halal will continue to prosper if we continue to work together towards our goal of inclusive growth and harmonizing our international efforts," Undersecretary Sanchez stated.

The DTI also believes that the success of the recently concluded IFEX 2024, with the theme “Salu-salu”, strengthened its vision of promoting the Philippines as a Halal-friendly nation, with the ultimate goal of positioning the country as a Halal hub in the Asia-Pacific region, as well as a gateway for economic expansion and access to international markets.


This year’s participation of HID-PMO in the expo featured 13 companies, showcasing a diverse array of Halal-compliant products such as food, beverage and pharmaceuticals.

According to the DTI, the pavilion received 542 inquiries and 239 buyers from locals and foreigners, proof that there is a growing demand for Halal products and services.

The DTI also is elated by how well-attended the Philippine Halal-Friendly Pavilion was during the expo by members of the diplomatic corps, such as Malaysian Ambassador to the Philippines Dato’ Abdul Malik Melvin Castelino; Brunei Darussalam Ambassador to the Philippines Megawati Paduka Abdul; members of the Halal Export Board member agencies; industry partners like the PCCI Makati and PCCI Quezon City; and other stakeholders from the Halal certification bodies, academe, and consumer groups.

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