South Korean singer Baekhyun of EXO is the latest brand ambassador tapped by popular Filipino clothing brand Bench.
The brand made the announcement by dropping a short video of the "Bambi" singer on its social media pages on Saturday, March 23.
"Mic drop moment! BAEKHYUN is now part of the BENCH fam!!!" the caption read.
Baekhyun now joins the roster of Korean artists that includes popular groups like ENHYPEN, ITZY, and Stray Kids.
The announcement also comes less than a month before Baekhyun returns to Manila for his one-night soldout "Lonsdaleite" concert tour on April 13 at the Araneta Coliseum.
Debuted in 2012, Baekhyun is the main vocalist of the K-pop group EXO.
Since debuting as a soloist in 2019, Baekhyun has released albums such as City Lights, Delight, and Bambi. He also became the first solo artist in 19 years to sell a million copies with his 2020 album Delight.
