Elon Musk, the owner of Twitter, announced on Friday that Linda Yaccarino has been named as the new CEO of the social media platform.
I am excited to welcome Linda Yaccarino as the new CEO of Twitter!@LindaYacc will focus primarily on business operations, while I focus on product design & new technology.
— Elon Musk (@elonmusk) May 12, 2023
Looking forward to working with Linda to transform this platform into X, the everything app. https://t.co/TiSJtTWuky
Yaccarino will focus primarily on business operations, while Musk will focus on product design and new technology.
She brings years of experience in the media world, having served as the chief of global advertising at NBCUniversal for nearly 12 years.
Her team generated more than $100 billion in ad sales since 2011, according to her company bio. Prior to her time at NBC, Yaccarino worked at Turner for almost two decades.
Talks between Musk and Yaccarino had been ongoing for weeks, according to reports from US media outlets.
Yaccarino had left NBCUniversal earlier on Friday, sparking rumors that she might have been tapped for the top job at Twitter.
Musk bought Twitter last year for $44 billion, but the company has faced challenges in the wake of the takeover.
Advertisers pulled their ad dollars over fears that their ads could appear next to offensive content, leading to a decline in ad revenue.
Musk has since rolled out a number of new features, including the paid subscription service Twitter Blue, to make up for the loss.
