DTI, TikTok explore stronger partnership to accelerate e-commerce and boost MSMEs in PH
DTI, TikTok explore stronger partnership to accelerate e-commerce and boost MSMEs in PH
DTI, TikTok explore stronger partnership to accelerate e-commerce and boost MSMEs in PH
by Karen Ow-Yong06 June 2024
DTI Secretary Fred Pascual with the Philippine delegation during his meeting with TikTok representatives (photo and caption courtesy of DTI)

MANILA – The Department of Trade and Industry (DTI) is optimistic that existing partnerships and potential collaborations with TikTok are on the horizon to support the country’s innovative economy.

This is after a delegation from the Philippines, led by DTI Sec. Fred Pascual, met with officers of the popular social media platform in Singapore last 5 June 2024, to discuss the importance of adopting technology in doing business, but at the same time, giving wider access to micro, small and medium enterprises (MSMEs) in the country.

During the meeting, Secretary Pascual acknowledged the influence of TikTok in empowering MSMEs and how it has accelerated the adoption of e-commerce, which is crucial for revolutionizing production sectors, generating high-quality employment opportunities, and elevating the competitiveness of Philippine products on the global stage.

"Our collaboration with TikTok represents a pivotal step in propelling e-commerce forward in the Philippines. This partnership is poised to significantly bolster the growth and development of the digital marketplace, benefiting businesses, consumers, and the overall economy,” Pascual added.


The DTI also recognized TikTok’s support as a major sponsor of the upcoming first Cashless Expo, a collaboration between the DTI, Bangko Sentral ng Pillipinas and the private sector. The expo will be in partnership with the Department of Agriculture, with the aim of promoting digital payments in the agricultural and trade sectors.

From L to R: TikTok representative Nerissa Tan, TikTok representative Roy Teo, DTI Undersecretary Allan Gepty, DTI Secretary Fred Pascual, TikTok Vice President of Public Policy, Helena Lersch, and PTIC-Singapore Commercial Counsellor Carla Grepo (Photo and caption courtesy of DTI)

Meanwhile, the Philippine delegation welcomed Tiktok’s Safety Enforcement Tool (TSET), a platform designed to promote consumer protection.


TSET is a portal built for verified government agencies and law enforcement representatives to securely request and monitor the progress of content takedown, the DTI explains.

According to the DTI, while they are eager to explore the implementation of TSET, it underscores the critical need for transparent information sharing regarding government reports. With the passage of the Internet Transactions Act of 2023 (ITA), all platforms including TikTok, are expected to adhere to the regulations outlined in the new law.

Both parties also discussed possible collaboration in the establishment of a Content Creator Academy to foster Filipino talents and creative minds to pave the way for “deeper digital integration in the country.”

Additionally, the DTI commended TikTok for its participation in the e-commerce memorandum of understanding (MOU) facilitated by the Intellectual Property Office of the Philippines.


The DTI explains that this MOU aims to combat counterfeiting and piracy online, fostering a safer e-commerce environment for consumers and brand owners.

Moreover, the DTI chief expressed appreciation for TikTok's swift action in response to show cause orders issued by the DTI-Fair Trade Enforcement Bureau concerning the sale of vape products.

“To date, TikTok removed 570 user-generated content and 337 associated products—demonstrating its commitment to comply with local laws and regulations,” DTI stated.

"We encourage TikTok to continue its compliance with relevant local laws and regulations. The Philippine government's task force investigating issues surrounding TikTok will remain impartial and provide the platform with opportunities to address and clarify concerns,” Secretary Pascual said.

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