Coca-Cola Philippines has marked a significant collaboration with the Philippine Football Federation (PFF) to serve as a key sponsor for the PFF Women's League 2023.
This partnership aims to empower local women's football clubs and promote gender equality in sports, inspiring and nurturing the upcoming generation of athletes.
The official announcement of this alliance took place during the viewing party of the FIFA Women's World Cup 2023™ match featuring the Philippines and New Zealand.
Co-presenting the event, Coca-Cola Philippines attracted enthusiastic football enthusiasts to UP Town Center, Quezon City, on July 25, 2023.
The crowd eagerly showed their unwavering support for Team Filipinas and were overjoyed by the nation's historic triumph in the global tournament.
Coca-Cola Philippines President Tony del Rosario congratulated Team Filipinas for bringing honor to the country.
“We congratulate Team Filipinas for bringing honor to the country. We are proud to have brought sports fans together to witness the country’s first-ever goal and first-ever win in the World Cup,” del Rosario said.
“Coca-Cola has been a proud supporter of the Women’s World Cup™ since the inaugural tournament in 1991, and through our “Believing is Magic” campaign, we are happy to create excitement and moments of Real Magic for people in the Philippines and around the world as we refresh the shared experience of the tournament. The FIFA Women’s World Cup™ represents a positive change in society, embodying the belief that anything is possible,” he added.
Meanwhile, PFF President Mariano Araneta Jr. expressed delight in Coca-Cola Philippines partnering with them to bolster women's football as a major sponsor for the PFF Women's League.
He lauded the brand's backing for women's football, especially given the momentous occasion of the Filipinas' debut in the FIFA Women's World Cup 2023™.
“It is great to have a brand like Coca-Cola support women’s football, especially with the Filipinas creating history in their maiden participation in the FIFA Women’s World Cup 2023™. We hope that this partnership can foster the development of up-and-coming women’s players,” Araneta added.
With these initiatives, Coca-Cola Philippines eagerly anticipates providing substantial support to the next generation of Filipina football stars, nurturing their potential and contributing to the growth of women's football in the country.
