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Apple unveils iPhone 15 Pro and iPhone 15 Pro Max
Apple unveils iPhone 15 Pro and iPhone 15 Pro Max
Business
Apple unveils iPhone 15 Pro and iPhone 15 Pro Max
by Mary Antalan13 September 2023
Reuters

American multinational technology company Apple on Tuesday unveiled the newest iPhone 15 Pro and iPhone 15 Pro Max.

According to Apple's press release, the new iPhone models feature an industry-first color-infused back glass with a stunning, textured matte finish and a new contoured edge on the aluminum enclosure.

The iPhone 15 Pro and iPhone 15 Pro Max have features like Dynamic Island and an advanced camera system designed to help users take fantastic photos of everyday moments in their lives.

The main camera has 48 MP, which enables super-high-resolution photos, and a new 2x Telephoto option to give users a total of three optical zoom levels—like having a third camera.

"iPhone 15 and iPhone 15 Plus represent a huge leap forward with exciting camera innovations that inspire creativity, the intuitive Dynamic Island, and features like Roadside Assistance via satellite that make a real difference in users’ lives," said Kaiann Drance, Apple’s vice president of Worldwide iPhone Product Marketing.

"We’re also pushing the power of computational photography to new levels this year with a 48MP main camera featuring a new 24MP default for super-high-resolution photos, a new 2x telephoto option, and next-generation portraits," she added.

The iPhone 15 and iPhone 15 Plus will be available in five stunning new colors: pink, yellow, green, blue, and black.

Pre-orders begin Friday, September 15, with availability beginning Friday, September 22.

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