Goodbye Very Peri, Hello Viva Magenta!
On Friday, the Pantone Color Institute announced that its Color of the Year for 2023 is Viva Magenta or Pantone 18-1750 — a shade rooted in nature descending from the red family demonstrating a new signal of strength.
"Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative," Pantone described the color
Pantone Color Institute Executive Director Leatrice Eiseman said that Viva Magenta is inspired by the red of the cochineal, small insects known for producing a natural red dye.
“In this age of technology, we look to draw inspiration from nature and what is real,” she said. “Rooted in the primordial, Pantone 18-1750 Viva Magenta reconnects us to original matter.”
The shade was selected by human trend prognosticators who survey fashion and design, then interpreted by the A.I. tool Midjourney to create what Pantone described as an “endless new ecosystem to be explored, called ‘the Magentaverse.’”
In 2021, Pantone named Very Peri, a periwinkle shade as the Color of the Year 2022.
