Goodbye Very Peri, Hello Viva Magenta!&nbsp;
On Friday, the Pantone Color Institute announced that its Color of the Year for 2023 is Viva Magenta or Pantone 18-1750 &mdash;&nbsp; a shade rooted in nature descending from the red family demonstrating a new signal of strength.
"Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative," Pantone described the color
Pantone Color Institute Executive Director Leatrice Eiseman said that Viva Magenta is inspired by the red of the cochineal, small insects known for producing a natural red dye.
&ldquo;In this age of technology, we look to draw inspiration from nature and what is real,&rdquo; she said. &ldquo;Rooted in the primordial, Pantone 18-1750 Viva Magenta reconnects us to original matter.&rdquo;
The shade was selected by human trend prognosticators who survey fashion and design, then interpreted by the A.I. tool Midjourney to create what Pantone described as an &ldquo;endless new ecosystem to be explored, called &lsquo;the Magentaverse.&rsquo;&rdquo;
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In 2021, Pantone named Very Peri, a periwinkle shade as the Color &nbsp;of the Year 2022.&nbsp;

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"Viva Magenta" is the Pantone Color of the Year 2023